CCI Lyon Formation chooses Digiwin to help it digitalize its customer journey
The training market is undergoing radical change, forcing all players to renew and review their missions in line with new customer orientations and practices.
The reasons for this change
Individuals become autonomous players in their own career paths, free to follow the training path of their choice. A new priority is to promote training and to ensure that the training offered is both educational and transparent. It’s a whole new story that needs to be told. A story that puts the individual at the heart of its concerns.
An individual to whom :
- A new need must be created
- We need to be reassuring and educational, and we need to raise awareness.
- We need to adapt our discourse to its language and customs.
What does this mean for CCI Lyon Métropole?
A transition towards a content marketing strategy that adapts to consumers’ buying habits, and therefore approaches a ” consumer oriented ” discourse.
